Is Web2.0 ever going to arrive in Israel

Ok, so the title is a little bit harsh, there are some great sites being done here in Israel, but there are some things i just can't understand.

walla.co.il is one of the biggest sites in Israel, huge traffic and many many services to the regular israeli web-surfer. One of these services is Walla's webmail, which gives you a 5gb free mailbox.

but, and there is a huge but... take a look how my compose page looks like. nothing more to add.
although it's in hebrew, nobody including a native hebrew speaker can't understand what the h**l the layout is all about.